Business organisational response to environmental challenges : innovation
نویسنده
چکیده
Environmental issues constitute a significant driver of innovation in business companies. The paper starts from the historical perspective by identifying which have been the factors and significant steps in technological innovation that have been related to increasing environmental awareness in recent history. Then we analyse the dimensions of technological innovation as related to environmental pressures, i.e., the speed of generation and diffusion of technology, the intensity of the innovation process, and the pervasiveness of technological change. Environmental challenges can be taken, in various ways, as the central focus on which business strategies can be elaborated, which is reviewed next. Finally we examine various forms of environment-friendly innovations, and present a few examples, at three different levels, i.e., the process, the product, and the system. It is concluded that in many instances, technological innovation induced by environmental issues not only yields advantages from an ecological standpoint, but also from an economic and strategic point of view.
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